Kinjirushi Wasabi Powder - Gluten Free, Vegan, No artificial ingredients

Our company, founded in 1929, initially focused on selling fruits and vegetables, but eventually specialized in Wasabi products. Wasabi, a uniquely Japanese ingredient, is the foundation of our brand, "Wasabi For the World."

Our logo represents the essence of Wasabi production, featuring the stylized character for "gold" (kin) that resembles Mount Fuji, Japan's most symbolic and divine landmark, alongside the terraced fields where Wasabi is abundantly grown. This combination symbolizes our commitment to the highest quality Wasabi.

For over 90 years, we have been dedicated to Wasabi, continuously researching its health benefits and developing innovative products. Our Wasabi Powder, for instance, is a blend of only high-quality horseradish and real Wasabi leaves, without any additives or fillers like mustard or corn flour. This ensures the most genuine flavor and aroma.

Unlike most Wasabi powders on the market, ours is made in Japan by Wasabi experts who have devoted their lives to providing the world with the best. We handpick the ingredients, taking pride in offering the highest quality without compromising on cost-cutting additives.

When mixed with water, our Wasabi Powder transforms into a robust, pungent paste that can be enjoyed on its own or used to elevate various dishes, such as sushi, dressings, dips, and even mashed potatoes. The key is to mix the powder with room-temperature water and let it sit for a minute to develop maximum flavor.

Wasabi is highly sensitive to heat, so it's recommended to use it at the end of the cooking process or without heat application as much as possible. This preserves the unique flavor and pungency that defines the Wasabi experience.

In addition to our Wasabi Powder, we offer a range of Wasabi-based products, including Wasabi Paste, Yuzu Oil, and Japanese Ume Paste. All of these items are made in Japan, gluten-free, and vegan-friendly, ensuring that everyone can enjoy the bold, authentic taste of Wasabi.

At the heart of our brand is a commitment to sustainability and utilizing every part of the Wasabi plant, from the leaves and stems to the rhizomes and roots, to minimize waste. We believe in responsible sourcing and production, always striving to provide our customers with the best Wasabi experience possible.

Whether you're a Wasabi enthusiast or exploring its unique flavors for the first time, our products offer a genuine taste of Japan, backed by over nine decades of expertise and a passion for this remarkable ingredient. Discover the true essence of Wasabi with Wasabi For the World.

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